野餐熱大爆發 百貨買氣搶搶滾 – 中時電子報
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野餐熱大爆發 百貨買氣搶搶滾
2015年06月09日 04:10
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野餐達人雪莉以私物混搭微風廣場提供的野餐用品、餐點與包款,配出貴婦升級版野餐布置,LOEWE湖水藍East West大型托特包(右前)5萬6000元。(JOJ PHOTO攝)
微風廣場推出野餐用品,前方Afternoon Tea美夢時光系列,左起單手開保溫瓶0.5L(蕾絲)1500元、2WAY保溫瓶340ML(點點)1050元、三明治單層便當盒格紋390元與三明治雙層便當盒(碎花)590元,其他為達人私物。(JOJ PHOTO攝)
微風廣場主打野餐餐點,Trine & Zen蘋果沙拉佐柑橘油醋100g 80元,泡芙與馬卡龍與其他野餐配件為達人私物。(JOJ PHOTO攝)
新光三越站前店19至21日持12大指定銀行信用卡刷卡滿3000元,送Tiara Tiara多功能野餐籃1個。
微風廣場的LOEWE Cross Trolley 45棕褐色旅行箱,16萬8000元。
統一阪急台北店18至20日會員卡當日單筆滿800元+扣除會員點數8點可換DUNCAN出遊野餐保鮮盒+提袋組1份。
台灣野餐熱從去年開始,到今年上半年大爆發,百貨業者粗估,因為參與民眾增加,助銷售野餐用具櫃位業績成長1成;今年年中慶更有多家百貨不約而同以野餐商品當滿額禮;本報趁熱潮找來野餐達人雪莉,她以自備私物與百貨新品混搭,推貴婦升級版野餐布置。微風廣場從今年推出野餐大賞,除推薦法國MAISON KAYSER PARTY迷你餐盒、Trine & Zen冷牛肉佐芥籽醬沙拉等方便攜帶野餐輕食外,也強打甜美可愛的Afternoon Tea美夢時光系列保溫瓶、便當盒等野餐用具,野餐墊更是銷售大人氣,帶動該櫃業績成長1成。
野餐熱大爆發 百貨買氣搶搶滾 - 中時電子報
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野餐熱大爆發 百貨買氣搶搶滾
2015年06月09日 04:10
中國時報
徐亦橋/台北報導
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野餐達人雪莉以私物混搭微風廣場提供的野餐用品、餐點與包款,配出貴婦升級版野餐布置,LOEWE湖水藍East West大型托特包(右前)5萬6000元。(JOJ PHOTO攝)
微風廣場推出野餐用品,前方Afternoon Tea美夢時光系列,左起單手開保溫瓶0.5L(蕾絲)1500元、2WAY保溫瓶340ML(點點)1050元、三明治單層便當盒格紋390元與三明治雙層便當盒(碎花)590元,其他為達人私物。(JOJ PHOTO攝)
微風廣場主打野餐餐點,Trine & Zen蘋果沙拉佐柑橘油醋100g 80元,泡芙與馬卡龍與其他野餐配件為達人私物。(JOJ PHOTO攝)
新光三越站前店19至21日持12大指定銀行信用卡刷卡滿3000元,送Tiara Tiara多功能野餐籃1個。
微風廣場的LOEWE Cross Trolley 45棕褐色旅行箱,16萬8000元。
統一阪急台北店18至20日會員卡當日單筆滿800元+扣除會員點數8點可換DUNCAN出遊野餐保鮮盒+提袋組1份。
台灣野餐熱從去年開始,到今年上半年大爆發,百貨業者粗估,因為參與民眾增加,助銷售野餐用具櫃位業績成長1成;今年年中慶更有多家百貨不約而同以野餐商品當滿額禮;本報趁熱潮找來野餐達人雪莉,她以自備私物與百貨新品混搭,推貴婦升級版野餐布置。微風廣場從今年推出野餐大賞,除推薦法國MAISON KAYSER PARTY迷你餐盒、Trine & Zen冷牛肉佐芥籽醬沙拉等方便攜帶野餐輕食外,也強打甜美可愛的Afternoon Tea美夢時光系列保溫瓶、便當盒等野餐用具,野餐墊更是銷售大人氣,帶動該櫃業績成長1成。
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新光三越今年年中慶也增加野餐主題,像信義店就在DM中強打米朗琪海鮮鮮蔬沙拉佐檸檬汁、twelve cupcakes禮盒等適合夏日餐點,並推薦有著印花服飾、編織包款、太陽眼鏡等野餐服飾,訴求4.6折起;站前店也首度刷指定信用卡滿3000元送Tiara Tiara多功能野餐籃。統一阪急台北店陸續推出野餐卡友禮、野餐情境布置大賽,兌換與參與率都高,這波年中慶再推出滿額送插畫家DUNCAN的出遊野餐保鮮盒+提袋組;板橋比漾廣場生日慶也打野餐主題,先送保鮮盒提袋組,最近將再送普普風流線玻璃瓶附提袋組;京站看好野餐熱後,露營商機也會爆發,今年起已經推過兩檔露營展,並考慮持續引進快閃展,甚至開櫃。以「雪莉蓮夢露」為名分享野餐、露營體驗,臉書有上萬粉絲的野餐達人雪莉,用自備私物與微風廣場新品,示範升級版野餐布置,只見她輕鬆拖著行李箱到公園,掏出永樂市場訂製的野餐墊,她說,「只要花幾百元,選擇兩種不同花色的布料當正反面,再車上防水層,就可以隨野餐當天心情選面使用。」而行李箱則被她墊在桌巾下,成為現成餐桌,無須擔心地不平造成瓶罐打翻,她也建議帶幾個亮色抱枕,除了漂亮,也方便大家想躺下來,舒適的看看天空,同時前一天先做好馬卡龍、瑪德蓮、玻璃罐沙拉,當天就可以讓家人盡情享用。,